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Would you prefer going through a load of spreadsheet filled with rows of numerical data or just have the data presented in a visual form? 

Data visualization is the approach in which raw data or information is transformed into image formats such as, graphs and pie charts. It makes the communication of such data easier and much more understandable. In this era, there is a rapid growth of data and numbers and it keeps rising every day. Breaking this data into visuals makes the showcase and representation of the data effective and simple. In other words, raw data and number are transformed into an attractive yet powerful art form. 

So, what’s it used for and why is it important? 

This simple form of representation is used in various industries, from small business to huge corporate companies. Information graphics or in short ‘info graphics’ have even become a mainstream tool for media and data journalism. They rely heavily on this visual way of reporting. This has become a prime way of reporting the news, thought visual graphs to highlight statistics. They help identify the relationships and patterns to make it easier for consumers to recognise parameters that are highly correlated. They give insights as well as transformed data into visual stories. 

This effective method aids in information being grasped quickly and large amount of data being consumed more clearly. We live in an information overload era, where news and data are overflowing and is increasing every day. Such mass information cannot be consumed or comprehended in a short time. Data visualisation helps collect and compile such information to make it easily accessible.

So how is it good for your business?

Data visualisation is a more creative and persuasive way of presenting information which attracts the target audience of a business. Not only does it capture the target audience is attention, but it can be used to record this data of activity. Recording consumer behaviour and activities offers data to the company that will help make the content, information and services offered by the company better. Developing on what your audience prefer or appreciate can help improve business strategies and function. 

Most importantly interactive data visualisation has helped pave a way for the future of data science. Understanding the science of data in this age of information overload is of immense importance. Our visual brain works by capture images that portray variations and contrasts rather than a mass volume of numerical data. It captures colourful animated objects that stand out faster. In a sea of numbers and analytics if there is one object, the human eyes will capture that first. In simple term visualising your data allows consumers to capture the vital information the business is trying to showcase. It is the informative visual designs that you analyse with your eyes. 

Therefore, using visual data helps identify information and patterns quickly and clearly. This allows for both the business and the consumer to receive their data and information in an accurate and accessible way. It motivates users to learn more about the system and to remain curious. Meanwhile, it helps business simplify their operations and improves their overall performance.